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19 Jun

4 out of 5 Small Business Owners Say Print Materials Help Them Stand Out

There is something to be said for the impact of print on paper — even in this digital age. According to a new survey by FedEx (NYSE: FDX) Office, professional printing services have helped four out of five small business owners stand out from the competition.

Even though we live and work in a highly digital ecosystem, consumers and small business owners prefer the tangible characteristic of printed materials because they find comfort in it. This feeling was so strong, 49 percent of the respondents in the survey said, "A world without paper would make them feel stressed or annoyed."
Small business owners are always looking for ways to differentiate themselves from the competition and stand out. What this survey points out is, the simple act of printing company material, business cards, or marketing on paper may be enough to win over some of your customers. The survey was carried out by polling firm PSB online from February 15 – 21. The participants included 800 respondents

Print Marketing Statistics
Small business owners in the survey said professionally printed material reflects positively on their business.

And 85 percent of consumers in the survey said they are more likely to shop with a business, if it has custom professionally printed materials including business cards, signs, flyers or banners. Nine in 10 customers also said the quality of printed materials is an indication of the quality of service the business provides.
Overall, the vast majority, or nine in 10 consumers agree there will always be a need for printed materials. Compared to a digital screen, the same number of consumers and small businesses also like to have the option of having printed materials, especially when it comes to official documents and contracts.
And if you think this is a generational thing, think again. Close to half of millennials said they like having something professionally printed at least once a month. Millennials are also more likely to open printed mail, as this is an exception for communication, in their world.

There is no doubt going paperless has financial and environmental benefits — not to mention convenience. However, paper will always provide an intangible value as a medium for communication — at least for the foreseeable future.

As a small business, you don't have to print everything, but having content you think your customers will appreciate on paper can pay off in terms of customer acquisition or retention.
Here is some more insight in the survey.

70% of respondents professionally printed the same amount or more than previous year.

50% of millennials professionally printed at least once per a month

85% of consumers agree the quality of print indicates quality of services

4 of 5 small business owners say professional printing helps them stand out

You don't have to outsource your printed material!

Today many office printing products can produce the quality you are looking for saving you money whilst still achieving the goal of print media. I can provide a couple of customer references that have brought out-sourced printing back in-house utilizing a newer Toshiba or Lexmark product.

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